Creative agency delivers suite of new brands for multi-academy

Educate Awards sponsor The Foundry Agency has launched a suite of branding for the All Saints Multi Academy Trust in Liverpool.

The agency was briefed with creating four distinct yet connected brands for The Academy of St Nicholas, All Saints Sixth Form College and The Academy of St Francis of Assisi to sit under the All Saints Multi-Academy Trust.

Formerly ESLA, the new logo for The Academy of St Nicholas needed to reflect its heritage and new identity going forward under the Trust.

The Academy of St Francis of Assisi’s logo was refreshed to give it a uniform look and adapted to fit within the suite of brands.

All Saints Sixth Form College is a new college for Liverpool students, offering quality post-16 education, careers advice and enrichment.

To reflect its identity as a separate Sixth Form facility, the college has its own unique brand and colours, yet it is still connected to St Nicholas and St Francis of Assisi through the use of logo motifs.

The new branding, launched to coincide with the September term, provides a clean, modern look for the Trust and reflects the schools’ active, close knit community.

The new branding has been used both online and offline, across prospectuses, exterior and internal signage and school stationery.

Fiona Barnet, director of The Foundry Agency, said: “The new branding creates a uniform approach across the All Saints Multi Academy Trust and provides a consistent visual image for the whole school community.

“The feedback to the launch has been fantastic and we are looking forward to working together again.”

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About Author: Alan Birkett