Comic Relief’s new official ‘Red Nose That Grows’

Every Red Nose Day, the nation comes together to help those who need it most – with a rosy Red Nose, and a smile to match. This year, there’s a twist, because not only is there a nose people can wear, but also one which can be planted. Home and garden experts, Homebase say it couldn’t be prouder to be the exclusive in-store retailer of Comic Relief’s brand new, official The Red Nose That Grows.

The Red Nose That Grows is more than just a nose, it’s a Wildflower Seedbom™ that can be planted to attract bees or butterflies. Designed and produced by Kabloom, The Red Nose that Grows is made with a starch and natural fibre-based PaperFoam® shell that is 100% compostable and will biodegrade into the environment leaving only beautiful wildflowers behind. Whether planting in a garden, on a balcony or a small window box the Red Nose That Grows just needs to be shaken, soaked and planted, before watching the Seedbom™ transform into beautiful wildflowers. 

Over the years the Red Nose has shown how even the smallest of things can make a huge difference. This year it’s hoped that The Red Nose That Grows will not only be helping the planet, but will also be helping to change lives in the UK and around the world. All profits made from the sales of The Red Nose That Grows will go to Comic Relief, with every penny adding up to a life-changing difference.

Damian McGloughlin, Homebase CEO, said: “Our team have grown up watching Red Nose Day and Homebase is proud to be able to help launch The Red Nose That Grows, playing a small part in a big pledge to fight for a better and brighter future for all.”

Samir Patel, CEO of Comic Relief, said: “Red Nose Day is all about coming together to raise some smiles – and some money – to help people through the toughest times of their lives and we want to say a big thank you to Homebase for being our official retail partner for The Red Nose That Grows.”

“Times are difficult for many, and it’s never been more important to remember how small acts can make a huge difference. The Red Nose that Grows is the perfect example of this as not only can you help the planet, but by purchasing this Nose your money will also be helping to change lives at a time when people are struggling more than ever.”

Comic Relief’s new official ‘Red Nose That Grows’ has two to choose from, one designed to attract bees and the other butterflies. Available to purchase at Homebase stores or online at or

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