Evaluate your school’s website
CPMM Media Group is calling on schools and colleges to take stock of their websites.
A website is a key marketing tool for any organisation and CPMM Media Group is recommending that it is not forgotten about amidst busy school life. Not only is it an important information resource for parents and students, but it also needs to attract new students and their families, whilst also meeting Ofsted’s exacting requirements.
Ellie Adshead, PR & marketing manager at CPMM Media Group has offered five simple tips to consider when reviewing a website.
Easy navigation
Having an easy-to-navigate website is the most crucial thing. You want to make the user experience as simple and seamless as possible. If your menus are complicated and untidy, users will have a difficult job finding the information they require. By having everything in order you will keep prospective and current students/families happy.
Don’t forget SEO
Having good search engine optimisation (SEO) makes your website more visible, and that means more traffic and more opportunities to convert prospective students/families.
The content on your website needs to be well thought out and include keywords or key phrases so that you appear in the relevant search results. For example, ‘outstanding Liverpool catholic secondary school’.
If you use WordPress, Yoast SEO is a great plug-in to add to your website’s content management system.
If you need advice, support or a brand-new website, let the education PR and marketing experts help. Contact Ellie at CPMM Media Group via email: ellie@cpmmmedia.com, to find out more.