Three social media apps recommended by the experts

A new academic year brings new ideas and strategies. For many schools and colleges, they will be rethinking or continuing to enhance their communications approach, and social media will no doubt be high on the agenda.

With this in mind, CPMM Media Group’s PR and social media management team has recommended three apps to help support schools’ social media channels. What’s more, they’ve taken into account school budgets and they are all free to use.

1. Canva
If you want to create more engaging social media graphics then Canva is the app for you! Whether you want to make inspiring quotes, design posters or if you just want to make sure all communications are uniform and ‘on brand’, Canva will help you achieve all of this and more.
It has a variety of images and backgrounds available to use for free as well as the option to upload your own graphics such as the school logo or staff and student pictures. Simply download the finished graphic and upload!

2. InShot
This app is ideal if you have lots of photos you want to share. As Twitter limits tweets to four photos per post, InShot allows you to create a slideshow/video containing all the images you want to share. It will even edit the size according to the social media platform you want to share it on so that it displays correctly.
You can upgrade to a pro version but the free version is more than adequate for everyday needs.

3. Management tools
There is a variety of social media management tools on the market that can keep social media accounts in order. Programmes such as Hootsuite, Sprout Social, Tweetdeck allow you to schedule posts on Twitter, Facebook and Instagram so that they go out at your preferred time, for example in the morning before school or after school hours in the evening.

Some programmes let you track engagement and interactions so that you can monitor what types of posts work best and at what time.
Many are available as an app for iPhone and Android mobiles as well as desktop internet browsers.

If you would like to chat more about the expert social media or PR services that CPMM Media Group offer, call the team on 0151 709 7567.

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