The team at CPMM Media Group has produced a selection of videos for its long-term, retained client, Rainford High.
In September 2020, the school came to the marketing experts with a brief that required a week’s worth of videos for its virtual open events.
From the initial concept, the team put together storyboards, a flexible filming schedule and brought in a film crew that captured the school, facilities, staff and students at their best.
In order to keep the attention of prospective families and students, each video was kept to less than four minutes long.
Later in the school year, Rainford High required a suite of animated videos for current students which highlighted the importance of keeping COVID-19 safe going to and from school, during lessons and moving around the school buildings.
Each video was less than one minute long and was shown on the televisions around the school and on social media, reminding students to follow the set guidelines in order to control the virus.
Ellie Adshead, senior account executive at CPMM Media Group, said: “The use of video has rocketed over the past few years, and now because of the pandemic it has really accelerated and become an effective way for schools to get their messages across to internal and external stakeholders.
“With virtual open days and tours here to stay, the video investment by Rainford High will support their recruitment drive for some time. The campaign has been a great success and the power of video is really strong right now, with 60% of people staying longer on websites when a video is available to watch.”
Ellie added: “Now is a really good time for schools to be thinking about how they are marketing and communicating to current and future students. We’d love to be able to share our expertise with other schools and colleges, so please contact us and we’d be delighted to help achieve your vision.”
CPMM Media Group’s small core team of marketing experts have over 15 years of experience in delivering cost-effective, results driven campaigns for schools across the region.
As marketing requirements continue to change during these unprecedented times, CPMM Media Group can offer a wealth of advice and services, stemming across digital advertising, video and animation, digital prospectuses and PR services.
For more information and to contact the team, visit cpmmmedia.com or call 0151 709 7567.